SEO vs. Social Media
Social media and SEO do overlap; social media can contribute to the overall organic success of websites in many ways. Let’s take a look at seven specific examples SEO vs. Social Media.
Social media helps to increase awareness of a brand across the internet. This increased familiarity of the brand can lead to links to the company websites. Let’s say a brand posts a video of a new product on internet. This video gets shared 30 times on a social media site like twitter. One of those posts is seen by a social media user that runs a blog. The blogger write about the new product and links back to the brand’s website and video in the article. That link would not have occurred if the writer had not seen a tweet about the video. These links are very important they contribute to the overall link profile, thus contributing to SEO impact.
Google uses Google+ activity to personalize search results for a user when he/she is signed in. If you are connected to other users via Google+ and a user has reviewed a business, or posted on Google+ about the content you are searching for, that result will rank higher for you because of the connection. This personalization of search results does impact ranking.
Search Query Volume
Social networking web sites can help you get popular across wider audience. When that happens, you improve the overall awareness of your brand, as a result of that more people will search for your brand. When Google realize that more people are searching for a particular brand, they consider that brand as more popular, and award it higher ranking. This is dependent on the query being searched.
Traffic Volume and Site Engagement
Social media can improve the volume of traffic coming to your website, which is a main factor in search engine ranking. The blog posts, videos, special content etc can drive more traffic on your website. If that content is interesting enough to get users to stay on your website, reading the entire page or watching a full video before moving to other pages, you may get organic results. The search engines can measure these metrics – bounce rate, pages per visit, and time on site – and may use it to inform search results and ranking, SEO vs. Social Media.